Chicago, IL – Gud Mama, the homeschool ed-tech startup co-founded by Christian and Justin Maxwell, is thrilled to announce a significant milestone as they approach 1,000 orders across Shopify and Etsy in their first nine months. Since launching in March 2024, the brand has experienced incredible organic growth, reflecting its mission to empower homeschooling families with accessible and innovative tools.
A Mission Rooted in Empowerment
Gud Mama was founded with a heartfelt mission: to simplify homeschooling and inspire confidence in parents. As homeschooling parents of four themselves, Christian and Justin Maxwell are passionate about equipping families with the resources they need to succeed.
“Our journey began with a dream to make homeschooling more manageable and rewarding,” shares co-founder Christian Maxwell. “To see nearly 1,000 families trust us with their children’s education is beyond humbling. It’s proof that what we’re building truly resonates.”
From lesson plans to tutoring support, Gud Mama is committed to making high-quality educational resources accessible to families, no matter their level of experience or background.
Organic Growth with Heart
The company’s success has been driven entirely by organic efforts. With less than $2000 spent in paid advertising, Gud Mama has grown its community by sharing valuable content, fostering genuine relationships, and staying true to its mission.
“Our growth isn’t just about the numbers,” adds co-founder Justin Maxwell. “Each order represents a family that’s been impacted by what we’re doing. That’s what motivates us to keep going.”
2025: A Year of Milestones and Momentum
Looking ahead, Gud Mama is preparing for an exciting 2025, with several key goals to build on this momentum:
- Reaching More Families: Doubling order volume by expanding product offerings and enhancing customer experience.
- Launching the Gud Mama App: Making lesson planning seamless and accessible for homeschooling families everywhere.
- Strengthening Community Engagement: Creating even more opportunities to connect with their growing audience through live events, challenges, and resource sharing.
- Partnering with Daycares: Expanding curriculum options to early education providers, bridging the gap between homeschooling and traditional schooling.
- Creating Lasting Impact: Ensuring every family feels supported and empowered in their educational journey.
“This is just the beginning,” says Christian. “We’re incredibly proud of what we’ve accomplished, but we’re even more excited for what’s to come. Our vision is to make homeschooling an inspiring and achievable choice for families everywhere.”
A Heartfelt Thank You
Christian and Justin Maxwell extend their deepest gratitude to the families who have supported Gud Mama from the beginning. “Every order, share, and word of encouragement fuels our mission,” says Justin. “We’re so grateful to be on this journey with you and can’t wait to continue growing together.”
For press inquiries or partnership opportunities, please contact:
hello@gudmamarx.com
Join us in celebrating this milestone and making 2025 the most impactful year yet for Gud Mama and the homeschooling community!
